03Commercial Partnerships
Sports sponsorship agency for athletes
Brand deals that match who you are
Contact us(03) Commercial Partnerships
Commercial Partnerships is the BigHeads team for sponsorships and ambassadorships. We identify, structure and close brand deals for elite athletes.
The right partner fits your character and your direction, not only your audience. A deal like that is easier to activate well and says something true about you.
How we build a brand deal
Identify
We look for brands that match who you are and where your career is going. A good fit matters more than the first offer on the table.
Structure
We shape each deal around you: what the brand gets, what you commit to and how the partnership sits next to your other work.
Close
We close the deal and stay involved as your career develops, so every new partnership is weighed against the bigger picture.
Athlete sponsorship and brand partnerships
BigHeads is a sport marketing and management company. As a sports sponsorship agency, we identify, structure and close brand deals for elite athletes: sponsorships and ambassadorships that match who they are.
Sponsorship that fits the athlete
Many sponsorship agencies work for brands and rights holders. We work with the athlete, so the first question is not who will pay the most but who fits. Our work starts with understanding the individual: their goals, character and direction. A partnership built on that is easier to stand behind in public and easier to activate well.
Brand partnerships and ambassadorships
We handle one-off sponsorships as well as long-term ambassadorships. Each deal sits next to the rest of your work with BigHeads: PR & Media shapes the story around it, Marketing Execution activates it from concept to delivery, and Content & Social brings it to your audience. For the brand, that means a partner who is ready to deliver; for you, a deal that grows your name instead of only renting it out.
A sponsorship agency for the UK and Europe
Members of our team have worked behind world-class athletes, brands and major sporting events, and the team has received Top 30 Under 30 recognition from Sports Illustrated. We work with athletes across the UK and Europe, with deep expertise in boxing, football and international sports markets. Our Commercial Partnerships cases include Anatoliy Trubin, starting goalkeeper for SL Benfica and Ukraine and one of the best goalkeepers in the world at 25. Sponsorship is one part of our work as a sports marketing agency. If you are looking for brand deals that match who you are, let’s talk.
Sports sponsorship questions
What does a sports sponsorship agency do?
It connects athletes with brands. For an athlete, a sponsorship agency finds suitable partners, negotiates the terms and makes sure the deal works for both sides. At BigHeads that covers sponsorships and ambassadorships, from the first conversation to the signed contract.
What is a brand ambassador agency?
A brand ambassador agency places people as the long-term face of a brand. In sport, an ambassadorship usually runs longer than a one-off sponsorship and asks the athlete to represent the brand in public, in content and at events.
How can an athlete get a sponsorship?
Brands sponsor athletes whose story and audience fit their own. It helps to know what you stand for, to have a clear public image and to have someone who can approach the right brands and negotiate for you. That is the work our Commercial Partnerships team does for elite athletes.
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