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Sports marketing, sponsorship and PR for athletes
Guides from the BigHeads team on how athletes get sponsored, work with the media and build a brand that lasts beyond results.
How to get sponsored as an athlete
A practical guide to athlete sponsorship: what brands look for, how to prepare, build a proposal, find the right companies, and keep a deal renewed.
What does a publicist do? A guide for athletes
What does a publicist do? Media relations, pitching, interviews and protecting reputation, plus what changes when the client is an athlete.
What is brand activation, and how does it work in sport?
Brand activation turns a partnership into a live experience fans remember. Learn what it means, how it works in sport, and how agencies plan one.
What is sports marketing, and how does it work for athletes?
A practical guide to what sports marketing is, its main areas, and how athlete marketing works, including what a sports marketing agency actually does.
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