Silhouette of a footballer juggling a ball in orange light

05Content & Social

Sports content and social media agency

We create and manage your story across all platforms

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(05) Content & Social

Content & Social is the BigHeads service for everything your audience sees on your own channels: photo, video, interviews and social media, created and managed by one team.

Leather jacket and laptop on a white sofa

Good sports content shows the person behind every performance. That is what makes people follow an athlete between games and fights, not only during them.

What we create and manage

Photo and video

Shoots, short videos and longer stories about your career and the life around it, made for the platforms your audience uses.

Interviews

Interviews in your own words, for your channels and for the media, planned together with our PR & Media team.

Social media

We manage your social media so it grows your audience and keeps your story consistent from one post to the next.

Sports content and social media for athletes

BigHeads is a sport marketing and management company. Content & Social is our sports content and social media service: we create and manage your story across all platforms, with photo, video, interviews and social media that build your audience.

What a sports content agency does

Results reach fans through broadcasters and the press. Everything else, the training, the character, the life around the sport, reaches them through the athlete’s own channels. A sports content agency makes that second part happen: it plans the story, produces the photo and video, and runs the social media so the audience keeps growing between competitions.

Athletes as influencers

Many athletes now have audiences the size of a big creator’s, and brands treat them that way. Influencer and talent management agencies are built around creators; we are built around sport. Content & Social sits next to Commercial Partnerships, PR & Media and Image and Style in one BigHeads team, so your posts, your brand deals and your press coverage tell one story.

Sports social media in the UK and Europe

Our team includes specialists in content, digital and creative, as well as executives who have worked behind world-class athletes, brands and major sporting events. We work with athletes across the UK and Europe. Content is one part of our work as a sports marketing agency. If the world should know your story, let’s talk.

Sports content and social media questions

What does a sports social media agency do?

It plans, creates and publishes content on an athlete’s or a sports brand’s channels and keeps track of what works. For athletes at BigHeads that means photo, video, interviews and social media, managed by one team.

What is athlete influencer marketing?

It is when brands work with athletes as creators and feature their products in the athlete’s content. For the athlete it combines two things we do: brand deals through Commercial Partnerships and content through Content & Social.

Can you manage an athlete’s social media accounts?

Yes. We create and manage your story across all platforms: photo, video, interviews and social media, everything that builds your audience.

Let’s talk