https://bigheads.co/blog Guides from BigHeads on athlete sponsorship, sports PR, brand activation and sports marketing for athletes and their teams in the UK and Europe. en-gb https://bigheads.co/blog/how-to-get-sponsored-as-an-athlete https://bigheads.co/blog/how-to-get-sponsored-as-an-athlete A practical guide to athlete sponsorship: what brands look for, how to prepare, build a proposal, find the right companies, and keep a deal renewed. Sponsorship Wed, 30 Sep 2026 00:00:00 GMT https://bigheads.co/blog/what-does-a-publicist-do https://bigheads.co/blog/what-does-a-publicist-do What does a publicist do? Media relations, pitching, interviews and protecting reputation, plus what changes when the client is an athlete. PR & Media Wed, 30 Sep 2026 00:00:00 GMT https://bigheads.co/blog/what-is-brand-activation https://bigheads.co/blog/what-is-brand-activation Brand activation turns a partnership into a live experience fans remember. Learn what it means, how it works in sport, and how agencies plan one. Sponsorship Wed, 30 Sep 2026 00:00:00 GMT https://bigheads.co/blog/what-is-sports-marketing https://bigheads.co/blog/what-is-sports-marketing A practical guide to what sports marketing is, its main areas, and how athlete marketing works, including what a sports marketing agency actually does. Sports marketing Wed, 30 Sep 2026 00:00:00 GMT